Sorry for the lag in posts- this first week and a half back at school kind of diverted my attention. This semester Im taking 18 credit hours of class- so that has the potential to get slightly intense. What is nice is that Im taking "Marketing of Recorded Music" as well as "Multitrack Recording II." Im pretty psyched about Multitrack II-- Im getting in the studio six hours a week, really learning a lot about mixing and mastering.
Anyhow, since Im apprehensive about making this blog a home of personal commentary-- lets get straight to todays topic-- The Future of Cloud Computing and Music.
While it would appear that services in general are moving in this direction-- with more and more application based streaming (Grooveshark being the premiere in my opinion)-- there haven't been any huge jumps forward in the public eye. The closest the modern world is coming to this idea is on demand streaming from cellphones and ipod touches. Everyday internet and cellphone network coverage get better-- PMP's get smaller and powerful, lending towards a more favorable climate for full access subscription models- yet no one service has really dented market share from superforces like Apple's Itunes. Until now...Sort of.
Apple just recently acquired music startup La La. At first glance Lala looks like any other on demand music streaming site-- so how is that useful to Apple? What Lala holds that others don't- is a music storage service that allows users to store their personal library of music on the internet so that they can access their music from anywhere.
It is speculated that Apple will leverage their hardware (Ipods,Itouche's, Iphone's) and software (Itunes,Itunes Store) to incorporate an update which automatically loads user's library of music to their own URL, giving users a viewing space for their music thats accessible anywhere. The very witty part about this is that Apple wouldn't be required to get any new licensing because this music thats loaded to the web, is the user's personal collection. This not only gives the user a more convenience and utility-- but also allows Apple to enable the user to sidestep the technology curve of media player storage space.
This is an extraordinarily smart move by Apple-- as it fortifies their monster market share, protecting them from any subscription models that might steal customers away.
If anyone can pull this one off-- it would certainly be Apple-- and this model of incorporating the user's existing music collection is pretty revolutionary. It will interesting to see how this plays out.
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